Social media has revolutionized the world & opening the new unexplored areas, which world has never seen earlier. Unethically defaming the products, services, organizations, celebrities, government policies, politicians, etc., has seen a drastic surge. Arab spring is a classic example of the shear strength of social media to uproot the decades of strong rule of dictatorship. However, the same logic is applied by extremists to motivate the innocent into wrongdoing. Social media analytics has hence become the powerful tool to bring to light these kinds of wrong doings. Social media has turned into a viral marketing platform to reach millions of customer in a short span of time. This poses another challenge to the companies in using advanced analytical tools to perform data mining & drawing meaningful business insights from unstructured data. Identifying each word used in the advertisement content contributes to it appearing in the social media when people search for their specific interests.
Text Mining & Natural Language Processing are the social media analytical techniques, which are extensively used in drawing insights from unstructured data. Sentiment analysis is performed to identify the negative & positive things, which the world is speaking about various interests. Quick anomaly detection will help counter the outbreak of events, which cause severe harm. By making products smarter by avoiding features, which customer hate the most, organizations can become profitable. By analyzing the negative trend of brands, companies can avoid massive fiascos. By analyzing the hate comments, the radicalization of innocents can be avoided. By analyzing the data, support for political parties can be understood & corrective actions can be taken. By analyzing movie trends, sequels & prequels can be produced with better box office collections. By analyzing customer’s social media usage, better products/interests can be recommended & the list will go endlessly. In short, we all can live in a happy world with the right application of social media analytics.
Innodatatics, which is a startup company in analytics boasts of data science professionals & big data architects from top FT B-Schools & technology colleges. Also, we have a strong pool of Ph.D. professionals with thorough domain expertise, doing research on futuristic products & solutions. Word Clouds, Sentiment Analysis, Latent Dirichlet Allocation, Topic Extraction, Semantic Analysis, Network Analysis, NLP tools, Speech & Natural Processing, etc., are the text mining techniques in which Innodatatics has a strong control on. With the usage of open source tools, the price of implementing solutions would be extremely low & with world-class experts, the accuracy will be high & with the strong domain expertise business applicability of solutions is guaranteed.
1
Problem Statement
1
Problem Statement
3
Solutions
3
Solutions
2
Challenges
2
Challenges
4
Impact
4
Impact
With the increase in digitization, the amount of accessibility to social media for a common persn has increased manifold. Advent of technology not only comes with the advantages, but also the disadvantages. Many people who have access to the internet do not restrain from giving to-the-point feedbacks, and are not at all shying away. But sometimes, these reviews/feedbacks are given only because of the unhealthy competition. At times, this is creating a lot of trouble to the genuine products/manufacturers, risking them to drop the plans of manufacturing those products. It also results in dropping of rating of those products.
Living in the internet era & social media brings with it a flurry of new challenges. With the increase in rapid sharing of information (good, bad, ugly) about the companies & its products/services, the focus has seen a sudden surge. Negative messages are getting shared at a rapid pace – “Making a mountain out of a molehill”. These messages blowing out-of-proportion is leading to a lot of fiasco & shaming the brand image to such an extent that reversal of the negative mindset of customers is taking years together in-spite of everything being ethically correct.
1
Problem Statement
1
Problem Statement
3
Solutions
3
Solutions
2
Challenges
2
Challenges
4
Impact
4
Impact
1
Problem Statement
1
Problem Statement
3
Solutions
3
Solutions
2
Challenges
2
Challenges
4
Impact
4
Impact
Living in the internet era & social media brings with it a flurry of new challenges. With the increase in rapid sharing of information (good, bad, ugly) about the companies & its products/services, the focus has seen a sudden surge. Negative messages are getting shared at a rapid pace – “Making a mountain out of a molehill”. These messages blowing out-of-proportion is leading to a lot of fiasco & shaming the brand image to such an extent that reversal of the negative mindset of customers is taking years together in-spite of everything being ethically correct.
1
Problem Statement
1
Problem Statement
3
Solutions
3
Solutions
2
Challenges
2
Challenges
4
Impact
4
Impact
World is now experiencing highest internet penetration ever. Companies without online presence hardly survive. In this context, increasing online visibility, especially when netizens perform search on search engines is at its prime. There is fierce competition among companies to be viewed on the first page & being on the top of search results; this is because people hardly ever move to pages beyond first page to explore the results. Both top-line & bottom-line of companies are now greatly dependent on,
There are many other questions, which the top executives across the globe are deliberating upon.
Too many movies are being directed without knowing about what really catches the viewers spellbound. With time, the budget spent on movie production is inflating beyond imagination & a flop at the box office would mean that the entire crew will be pushed out of race for atleast a few years. There are many scenarios where the entire production houses were shut down because of producing flop movies. Careers of the cast is at stake if they feature in a flop movie. Lack of unique, new, interesting storyline is always adding to the misery of the industry.
1
Problem Statement
1
Problem Statement
3
Solutions
3
Solutions
2
Challenges
2
Challenges
4
Impact
4
Impact
1
Problem Statement
1
Problem Statement
3
Solutions
3
Solutions
2
Challenges
2
Challenges
4
Impact
4
Impact
Too many movies are being directed without knowing about what really catches the viewers spellbound. With time, the budget spent on movie production is inflating beyond imagination & a flop at the box office would mean that the entire crew will be pushed out of race for atleast a few years. There are many scenarios where the entire production houses were shut down because of producing flop movies. Careers of the cast is at stake if they feature in a flop movie. Lack of unique, new, interesting storyline is always adding to the misery of the industry.
1
Problem Statement
1
Problem Statement
3
Solutions
3
Solutions
2
Challenges
2
Challenges
4
Impact
4
Impact
Citizens are reporting to posting messages on social media & web to vent out the frustration or happiness associated with the daily activities going around. There is no transparency on how many promises were done by political party members at the time of election. Lack on clarity on the performance of the elected representatives leading to some sections misguiding the society with false claims.